Your website is an important part of your business. Make sure you treat it as such.
A large portion of future business revenues would be derived from online transactions or from offline transactions that were the result of online marketing efforts.
So should your business have a website, even if your business is small and sells products or services you don't think can be sold online?
Answer: Yes, if you have a business, you should have a website. Period.
Long Lasting Impact
Nowadays, there's very little that can't be sold over the internet. Millions of shoppers are now online, purchasing everything from books to computers to air tickets, renting cars to real estate to jet airplanes to gold stocks to you name it. If you can imagine it, someone will figure out how to sell it online.
The point to be made here is that you should at the very least, have a presence on the web so that clients, prospects, potential employees, business partners and perhaps even investors can quickly and easily find out more about your business and the products or services you have to offer.
With that said, it's not really enough that you just have a website. You want to have a professional-looking site if you want to be taken seriously.
Since many consumers now are searching for information online prior to making a purchase at a brick-and-mortar store, your site may be the first chance you have at making a very good first impression on a potential buyer or client.
A great thing about the internet is that allows you to compete with big companies. As mentioned above, you have one shot at making a very good first impression. With a well-designed site, your little operation can project the image and professionalism of a much larger company.
Even if you have a small restaurant or you are an artist or entrepreneur launching a new site, when it comes to benefiting from a website, size does not matter. If you don't have a website, you're losing business to other companies that do.